Tech Trending AI

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Cookie Policy

Effective Date: 3/3/2025
Last Updated: 9/4/2025

1. Introduction

This Cookie Policy explains how Tech Trends AI (“we”, “us”, “our”) uses cookies and similar tracking technologies on our website: https://TechTrendsAI.co.uk (the “Site”). It explains what these technologies are, why we use them, and your rights to control our use of them.

We are committed to protecting your personal data and respecting your privacy rights in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), the UK Privacy and Electronic Communications Regulations (PECR), the EU General Data Protection Regulation (GDPR), and relevant US state privacy laws such as the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

Please read this Cookie Policy carefully alongside our Privacy Policy for more detailed information about how we process your personal data.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

Cookies can be:

  • Session cookies: These expire once you close your web browser.
  • Persistent cookies: These remain on your device for a set period or until you delete them.
  • First-party cookies: These are set by the website you are visiting (i.e., by us).
  • Third-party cookies: These are set by a domain other than the one you are visiting, typically when the website incorporates elements from other sites, such as images, social media plugins, or advertising.

We may also use similar technologies like web beacons (or “pixels”), tags, and scripts, which function similarly to cookies. For simplicity, we refer to all these technologies as “cookies” throughout this policy.

3. How We Use Cookies

We use cookies for several purposes, including:

  • Operating our Site: Ensuring basic functions work correctly.
  • Remembering your preferences: Recalling your settings and choices (like language or region) for a more personalised experience.
  • Analysing performance: Understanding how visitors interact with our Site, identifying popular pages, detecting errors, and improving our services.
  • Marketing and Advertising: Delivering relevant advertisements, measuring their effectiveness, and limiting how often you see an ad (often involving third parties).

4. Types of Cookies We Use

We categorise the cookies used on our Site as follows:

  • Strictly Necessary Cookies:
    • Purpose: These cookies are essential for you to browse the Site and use its core features, such as accessing secure areas or managing your basic cookie consent preferences. Without these cookies, services you have asked for cannot be provided.
    • Consent: Under UK and EU law, these cookies do not require your explicit consent, as they are essential for the operation of the Site requested by you.
  • Performance and Analytics Cookies:
    • Purpose: These cookies collect information about how visitors use our Site, such as which pages are visited most often, how users navigate the site, and if they encounter error messages. The information collected is usually aggregated and anonymised and helps us understand user behaviour and improve the Site’s performance and usability. Examples include cookies set by Google Analytics (when configured appropriately).
    • Consent: We will only set these cookies on your device if you provide your explicit consent via our cookie consent tool.
  • Functionality Cookies:
    • Purpose: These cookies allow the Site to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. For example, they might remember your login details or preferences for accessibility settings.
    • Consent: We will only set these cookies on your device if you provide your explicit consent via our cookie consent tool.
  • Targeting or Advertising Cookies:
    • Purpose: These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. They track your browsing habits across different websites to build a profile of your interests. These are often third-party cookies placed by advertising networks or social media platforms (e.g., Google, Meta, LinkedIn). This may constitute “sharing” or “selling” of personal information under certain US laws (like CCPA/CPRA).
    • Consent: We will only set these cookies on your device if you provide your explicit consent via our cookie consent tool. You also have the right under specific laws (like CCPA/CPRA) to opt-out of the “sale” or “sharing” of your personal information associated with these cookies (see Section 7).

5. Third-Party Cookies

Some cookies placed on your device are set by third-party organisations. This happens when we use services from third parties (e.g., embedded videos from YouTube, social media sharing buttons, analytics services like Google Analytics, or advertising platforms).

These third parties may use cookies to collect information about your online activities over time and across different websites when you visit our Site. They use this data to provide you with interest-based (behavioural) advertising or other targeted content.

6. Your Consent

When you first visit our Site, you will be presented with a cookie banner or consent management tool. This tool allows you to:

  • Accept All: Consent to the use of all cookies (including Performance, Functionality, and Targeting/Advertising cookies).
  • Reject All (except Strictly Necessary): Decline consent for all non-essential cookies.
  • Manage Preferences: Choose specifically which categories of non-essential cookies you consent to.

7. Managing Cookies Through Your Browser & Your Rights

Please note that if you use your browser settings to block all cookies (including Strictly Necessary cookies), you may not be able to access all or parts of our Site, and some features may not function correctly.

Your Data Protection Rights:

Depending on your location and applicable law, you have certain rights regarding your personal data collected via cookies:

  • UK/EU Residents (UK GDPR/GDPR): You have rights including access, rectification, erasure, restriction of processing, data portability, and the right to object to processing (including for direct marketing). Crucially, you have the right to withdraw your consent at any time for cookies that rely on consent.
  • California Residents (CCPA/CPRA): You have rights including the right to know what personal information is collected, the right to delete personal information, the right to correct inaccurate information, and the right to opt-out of the “sale” or “sharing” of your personal information (which may apply to targeting/advertising cookies).

For more information on your rights and how to exercise them, please see our Privacy Policy.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will revise the “Last Updated” date at the top of this policy. If we make significant changes, we will provide a more prominent notice, such as by posting a notification on the Site or through our cookie consent banner. We encourage you to review this policy periodically to stay informed about our use of cookies.

9. Contact Us

If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us:

By Email: info@techtrendsai.com